Carvel Makes Easter Sweeter with Festive New Ice Cream Treats

Celebrate the Holiday with New Easter Round Cake, Bunny Novelties and Returning Carvel Bunny Cake

ATLANTA (March 31, 2015) – Carvel … America’s Freshest Ice Cream®, is making Easter sweeter this year with two new holiday-inspired treats, which include an Easter Round Cake and Easter Bunny novelties. The additions will join returning guest favorites, such as the Carvel Bunny Cake, available now through Sunday, April 5th.

This Easter, Carvel® fans can treat their friends and family to the following new holiday treats:

  • Easter Round Cakes – These 8 and 10-inch round cakes are handmade with layers of fresh vanilla and chocolate ice cream separated with Carvel chocolate crunchies. They are topped with whipped frosting and decorated to show an Easter Bunny searching for carrots.
  • Easter Bunny Novelties – Designed to look like adorable bunnies, these handcrafted take-home treats feature premium vanilla ice cream dipped in guest’s choice of Carvel vanilla or chocolate Bonnet™, topped with whipped frosting.

Returning this year is the classic Carvel Bunny Cake, which is made with two layers of freshly made ice cream separated by Carvel chocolate crunchies. Hand decorated and then topped with whipped frosting, the Bunny Cake is a delicious addition to all Easter festivities.

“We’re proud to continue being part of family traditions and cherished memories with cakes and treats for every occasion,” said Carvel President Scott Colwell. “This Easter, we are giving guests more reasons to celebrate by introducing new treats to the classic Carvel favorites.”

As the first retail ice cream franchise in the country, Carvel has become one of the most recognized names in the ice cream industry. Since its founding in 1934, the brand has expanded its menu to include an extensive line of hand dipped and soft ice cream, take-home novelty treats and premium ice cream cakes. All Carvel treats are handcrafted at local Carvel shoppes daily and are made with only authentic soft ice cream.

All Carvel cakes can be customized with personalized messages and ice cream flavors, including this season’s Nutella® hazelnut spread flavor. Guests can visit their nearest Carvel Shoppe to pick up cakes. At participating shoppes, guests can also order ahead at Carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

About Nutella® Hazelnut Spread
Nutella® hazelnut spread was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago.  The popularity of Nutella® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America.

People of all ages enjoy Nutella®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella® is gluten free and has no artificial colors or preservatives.  It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

Nutella® celebrated its 50th Anniversary in 2014.  As part of the celebration, the Nutella® “Spread the Happy” Truck Tour visited 16 cities in the U.S. last year.  For more information, go to nutellausa.tumblr.com.

Loryn Franco
Email: lfranco@focusbrands.com
Phone: 404-257-7004