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NO TRICKS, JUST TREATS: CARVELEBRATE PEAK CANDY SEASON WITH NEW REESE’S AND KIT KAT® SOFT SERVE TREATS FROM CARVEL

Featuring two iconic candy brands, Carvel’s fall lineup makes for a frighteningly tasty Halloween season

September 20, 2022
Atlanta, GA

ATLANTA, September 20, 2022 – Halloween is the season for ghosts, ghouls, vampires and witches - but most importantly, candy! To CARVELebrate peak candy season, Carvel is launching a new lineup of limited time fall treats featuring two seasonal candy brand staples: Reese’s and KIT KAT®.

“There’s no better way to level up your favorite Halloween candy than by adding Carvel. Whether it’s scary movie marathons, pumpkin patches or trick-or-treating, fall is full of moments to CARVELebrate,” said Jessica Osborne, Vice President of Marketing, Carvel. “Our Reese’s and KIT KAT® lineup will have all your seasonal cravings covered, especially for fans of both iconic candies.”

Available starting today and for a limited time, fans can get their candy fix in a variety of Reese’s and KIT KAT® Carvel treats, including a Sundae Dasher that features both iconic candy brands.

  • Sundae Dasher:
    • Reese’s & KIT KAT® Duo: Layers of Reese’s Peanut Butter soft serve, Reese’s Peanut Butter Sauce, crushed Reese’s, vanilla soft serve, bittersweet fudge, and KIT KAT® pieces. Topped with whip cream and a bittersweet fudge drizzle.
    • Reese’s: Layers of Reese’s soft serve, Reese’s Peanut Butter Sauce, crushed Reese’s, and bittersweet fudge. Topped with whip cream and a bittersweet fudge drizzle.
    • KIT KAT®: Layers of vanilla soft serve, bittersweet fudge, and KIT KAT® pieces. Topped with whip cream and KIT KAT® pieces.
  • Shake:
    • Reese’s: Reese’s soft serve, hand-spun to creamy perfection. Topped with whip cream and crushed Reese’s Peanut Butter Cups.
    • KIT KAT®: Vanilla soft serve hand-spun with KIT KAT® pieces. Topped with whip cream and KIT KAT® pieces.
  • Soft Serve:
    • Reese’s: Smooth Reese’s Peanut Butter Sauce mixed with creamy vanilla ice cream.
  • Scooped Ice Cream:
    • Reese’s: Reese’s Peanut Butter Cup ice cream with bittersweet fudge.
  • Flying Saucers:
    • Reese’s: Reese’s Peanut Butter soft serve sandwiched between two Flying Saucer® chocolate wafers.

The candy-focused fall lineup builds upon Carvel’s “Make it a CARVELebration” campaign, which encourages fans to celebrate all of life’s special moments and sweeten any occasion with Carvel, such as Halloween and other fall traditions.

Fans can purchase their Carvel Reese’s and KIT KAT® treats at participating Carvel shoppes, for pickup or delivery on Carvel.com or delivered straight to their door through food delivery platforms. Pricing varies by shoppe. To find a Carvel shoppe and delivery availability near you, visit Carvel.com.


About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. As of June 25, 2023, Atlanta-based Carvel had more than 350 locations in nine countries. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream and Instagram or become a fan on Facebook.

Media Contacts:
Madison Behm, Manager, PR and Brand Communications, Carvel Ice Cream –  MBehm@focusbrands.com Alyssa Schor, Zeno Group for Carvel Ice Cream – Alyssa.schor@zenogroup.com

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