ATLANTA (Aug. 14, 2023) – Carvel® has been inventing originals since 1934, after Tom Carvel’s ice
cream truck famously
broke down in the New York summer heat and created The Original Soft ServeTM . To honor this legacy and make the world
a little softer this National Soft Serve Day (Aug. 19), Carvel will help fans celebrate the day with a BOGO offer,*
limited-time double cone and will even give away thousands of free soft serve treats in surprising locations in New
“Double the Fun” with BOGO Deal* and Limited-Time Double Cone
During the weekend of National Soft Serve Day, Carvel fans can cool down with two opportunities for The Original Soft
- On Aug. 19, guests can cool down with a buy one, get one small Cup or Cone of any flavor of Carvel’s Original
Soft Serve for one day only*.
From Aug. 18-20, fans can mix and match their favorite Carvel Original Soft Serve flavors - including the brand’s
newest flavor, Salted Caramel Cold Brew- within a limited time offer double
cone. This National Soft Serve Day
marks the first time that Carvel has offered the double cone in shoppes.
“Nearly 90 years ago, Tom Carvel took a less-than-ideal situation and turned it into something magical,” said Jessica
Osborne, VP of Marketing, Carvel. “Since then, the ice cream he invented softened our world and became an enduring
part of people’s lives, and there’s no better time to celebrate that than National Soft Serve Day.”
Carvel To Give Away Thousands of Free Soft Serve Treats in the State it was Invented
In addition to the BOGO deal and limited-time double cone, Carvel is honoring its New York roots and bringing a little
extra softness to New York City by giving away thousands of free soft serve treats during three experiences from Aug.
17-19 (while supplies last):
Empire State Building Treats: On Thursday, Aug. 17 from 11 a.m. to 2 p.m., fans can enjoy Carvel
soft serve and
get free swag atop the Empire State Building Observatory Experience in New York. Soft serve treats will be available
to ticketed guests who visit the Observatory on a first come, first serve basis. Fans can purchase tickets to the
Empire State Building Observatory Experience – named #1 attraction in the U.S. for the second year in a row in
Tripadvisor’s 2023 Travelers’ Choice Awards: Best of the Best – at
Find Fudgie + Carvel’s Truck: On Friday, Aug. 18 fans can catch Fudgie the Whale and the Carvel ice
traveling around New York City and handing out free Original Soft Serve! Fans can follow the stops on Carvel’s
First come, first serve!
Softest Cruise Ever: On Saturday, Aug. 19, Carvel is taking over a NYC Ferry ride along the East
River with the
ferry’s Softest Cruise Ever! Relax and unwind during the trip with plush pillows and a soft serve themed experience
while enjoying Carvel’s Original Soft Serve. While aboard, passengers might even spot a whale…Carvel’s beloved
mascot, Fudgie the Whale, that is! The Softest Cruise Ever will take place aboard one ship on the East River route,
beginning at 11:55 a.m. on Aug. 19; soft serve treats will be available on a first come, first serve basis. All
aboard to set sail with Fudgie and NYC Ferry - to board, riders must purchase a ferry ticket via the NYC Ferry app
or in person at the ticket vending machines located at each landing.
A Softer World
The New York soft serve giveaways mark the first time Carvel is bringing to life its newest brand campaign, A Softer
World. The campaign touches on how ice cream can help make people feel happier and how the originals that Carvel
invented have helped bring joy into customers’ lives for nearly 90 years.
To learn more about Carvel’s National Soft Serve Day celebrations and to find a shoppe near you, visit Carvel.com.