When Tom Carvel bought his first ice cream truck, his goal was to make his customers smile.
However, with any business venture there are bumps in the road. For Tom, that bump caused a flat tire. Most people might have closed up shop, but Tom Carvel kept right on selling and found a remarkable opportunity.
He realized that people loved the softer, melting frozen treats. They enjoyed the creamier, lighter taste. Soft serve ice cream was born. Tom not only invented a new treat, but established his first shoppe right there where his truck had broken down. That store would be the first of a worldwide network and thousands of little occasions & big celebrations that make life enjoyable.
Since then, the Carvel® brand has continued to innovate and grow. Yet, we continue to hold fast to Tom’s original ideas of serving the fresh, authentic ice cream and hand made cakes that make people happy.