Carvel Teams up with OREO

Carvel® Teams up with OREO® for New Mint Ice Cream Cake and Novelty Treat

Carvel Rings in the New Year with a Variety of Ways to Enjoy the Seasonal OREO® Mint Flavor

ATLANTA (Dec. 29, 2014) – Just in time for the New Year, Carvel…America’s Freshest Ice Cream®, has partnered with OREO® to introduce the new OREO® Mint Deluxe 8” Cake and OREO® Hidden Treasure Cone, available now for a limited time.

The new OREO® Mint Deluxe 8” Cake features layers of freshly made chocolate and mint ice cream separated by OREO® cookie pieces and topped with fudge and OREO® cookies. Guests can customize the new cake, available for $19.99, with their favorite ice cream flavors and toppings by ordering online or visiting their nearest Carvel shoppe.

Also new is the OREO® Hidden Treasure Cone. Made with choice of vanilla or mint ice cream dipped in Carvel chocolate bonnet™, this treat features OREO® cookie pieces covered in fudge hidden inside the cone.

“The new OREO® Mint Deluxe Cake and OREO® Hidden Treasure Cone are perfect ways to enjoy Carvel in the comfort of your own home this New Year,” said Carvel President Scott Cowell. “We’re excited to partner with OREO®, one of America’s favorite brands, to offer our guests a variety of seasonal minty treats.”

Returning seasonal flavors include Mint soft ice cream, OREO® with mint ice cream and OREO® Cookies and Cream hand-scooped ice cream. Guests can also enjoy the OREO® Sundae Dasher™ with mint, which features layers of mint ice cream, OREO® cookie pieces, and hot fudge topped with whipped cream and a dusting of OREO® cookies. Carvel’s signature on-the-go treat is also available in Heath® Sundae Dasher and Reese’s® Sundae Dasher flavors.

For more information about Carvel, visit www.carvel.com.

OREO® is a registered trademark of Mondelēz International group, used under license by Carvel Corporation. The Reese’s and Heath trademark(s) and trade dress(es) are used under license from The Hershey Company.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s® Deli and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Loryn Franco
Email: lfranco@focusbrands.com
Phone: 404-257-7004