Carvel Partners with Nutella for Limited Time Summer Ice Cream Treats

Carvel Debuts Soft Serve, handmade scooped Ice Cream and Sundae Dasher Line Featuring Popular Hazelnut Spread 
 

ATLANTA – June 30th, 2014 – Just in time for summer ice cream breaks, Carvel…America’s Freshest Ice Cream®, is launching a new line of treats with Ferrero’s Nutella® hazelnut spread.

Nutella®, a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa will be incorporated into four ice cream desserts served all summer at participating Carvel® shoppes.

Carvel will introduce its line of treats with Nutella® June 30 and it will be available until Sept. 30. Guests can choose from the new flavors in soft-serve, hand-scooped ice cream, as well as Sundae Dashers®, including:

  •          Hand-Scooped Chocolate Ice Cream layered with Nutella® hazelnut spread and Carvel Crunchies, then topped with Nutella® hazelnut spread
  •          Soft-Serve Ice Cream made with Nutella® hazelnut spread
  •          Sundae Dasher with Banana - Layers soft-serve made with Nutella® and bananas topped with whipped cream and Nutella® hazelnut spread
  •          Sundae Dasher with Chocolate Crunchies – Layers of soft-serve made with Nutella® and Carvel Crunchies topped with whipped cream and Nutella® hazelnut spread

“We could not be more excited to offer our handcrafted Carvel ice cream with Nutella® hazelnut spread as an exciting treat this summer,” said Carvel President Scott Colwell.  “Nutella® has such a loyal following and we know our guests will be thrilled that it’s being paired with our fresh ice cream.”

Carvel, the first retail ice cream franchise in the country, celebrates its 80th anniversary this year. Since its founding in 1934, the Carvel brand has expanded its menu to include an extensive line of fresh scooped and soft serve ice cream, take-home novelty treats and premium ice cream cakes. All Carvel treats are handcrafted at local Carvel Shoppes daily and are made with only authentic soft serve ice cream.

For more information, visit www.carvel.com.    

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

About Nutella

Nutella® was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago.  The popularity of Nutella® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America.

People of all ages enjoy Nutella®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella® is gluten free and has no artificial colors or preservatives.  It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

Nutella® hazelnut spread is celebrating its 50th Anniversary in 2014.  As part of the celebration, the Nutella® “Spread the Happy” Truck Tour will be visiting 16 cities in the US this year.  For more information, go to nutellausa.tumblr.com.

Melissa Smith
Email: melissasmith@focusbrands.com
Phone: 404-705-4449