Carvel Celebrates National Ice Cream Day

Guests Can Enjoy Junior Cups or Cones with Choice of New Soft-Serve Ice Cream Made with Nutella® hazelnut spread, Vanilla or Chocolate for Only 80 Cents

ATLANTA – July 15, 2014 – Carvel … America’s Freshest Ice Cream®, continues its summer-long 80th anniversary celebration with National Ice Cream Day on Sunday, July 20. That day, participating Carvel® shoppes will treat guests to junior cups or cones for only 80 cents in honor of the anniversary, filled with their choice of freshly made vanilla, chocolate or all-new soft-serve ice cream made with Ferrero’s Nutella® hazelnut spread.

Guests can participate in National Ice Cream Day with Carvel by printing the coupon from the company’s website and redeeming the offer at participating Carvel locations. Carvel will also send the coupon via email to everyone who is a member of the Fudgie Fanatics® e-club as of July 15th. To join Fudgie Fanatics, visit Carvel.com/join-fudgie-fanatics. In addition to receiving the National Ice Cream Day coupon, anyone who signs up for Fudgie Fanatics by July 20 will be entered to win free ice cream for a year as part of Carvel’s 80th anniversary celebration.

“This year, National Ice Cream Day is extra special for Carvel because it not only celebrates the delicious all-American treat but it also comes on our 80th anniversary,” said Carvel President Scott Colwell. “We hope everyone will come out to Carvel shoppes on July 20 to try our delicious ice cream.”

On National Ice Cream Day, and for a limited time throughout summer, guests can try the new soft-serve ice cream featuring Ferrero’s Nutella® hazelnut spread. In addition to soft-serve, the unique spread, made from the combination of roasted hazelnuts, skim milk and a hint of cocoa, will be incorporated into Carvel hand-scooped ice cream and Sundae Dashers®.

Since its inception in 1934 as the first retail ice cream franchise in the country, Carvel has expanded its menu to include an extensive line of fresh soft-serve and scooped ice cream, take-home novelty treats and premium ice cream cakes. All treats are are hand-crafted daily at local Carvel shoppes.

For more information or to find the nearest Carvel shoppe, visit www.carvel.com.          

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes.  Atlanta-based Carvel currently operates over 400 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

About Nutella® Hazelnut Spread

Nutella® hazelnut spread was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago.  The popularity of Nutella® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America.

People of all ages enjoy Nutella®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella® is gluten free and has no artificial colors or preservatives.  It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

Nutella® is celebrating its 50th Anniversary in 2014.  As part of the celebration, the Nutella® “Spread the Happy” Truck Tour will be visiting 16 cities in the US this year.  For more information, go to nutellausa.tumblr.com.

Melissa Smith
Email: melissasmith@focusbrands.com
Phone: 404-705-4449