History

1906
Athanassios Karvelas, better known as Tom Carvel, was born in Athens, Greece on July 14th

1910

Tom Carvel was brought to New York City by his parents

1929
After borrowing $15 from his future wife, Agnes Stewart, Tom Carvel began his company by selling ice cream from the back of his mobile truck

1934
Nation’s first retail ice cream company starts when Tom Carvel’s vending truck suffers a flat tire in Hartsdale, NY during Memorial Day Weekend, and he begins selling his melting ice cream from his broken down truck

1935
Begins manufacturing equipment for sale to the ice cream industry

1936
Forms Carvel Corporation

1936
Opens first store on site of broken down truck

1936
Patents “no air pump” super-low temperature ice cream machine

1936
Develops secret soft serve ice cream formula

1936
First to introduce the marketing concept “Buy One Get One Free”


1937
Tom Carvel marries Agnes Stewart


1939
Tom Carvel builds the first soft serve ice cream machine

1947
Patents all-glass front building with pitched roof; later copied by McDonalds

1947
First to franchise a retail ice cream store in the U.S.

1949
Begins franchisee training seminar, Carvel College of Ice Cream Knowledge (franchisees affectionately refer to it as Sundae School)

1950
Tom Carvel creates most complete franchise contract in industry; only franchise contract to survive the FTC and US Supreme Court

1951
First in the industry with a round ice cream sandwich, the Flying Saucer

1953
Opens first prefabricated ice cream store in Glastonbury, CT


1954
First in the industry with the gift certificate concept

1954
Holds the first annual “Little Miss Half Pint” beauty pageant for children under the age of six; 15,000 entries received annually

1955
First in the industry with a line of ice cream vending vehicles

1955
First to use CEO in radio and TV commercials

1956
Introduces the first ice cream supermarket on the site of original Hartsdale, NY store

1969
First in industry to develop complete line of all-Kosher products

1972
First in industry to introduce Lo-Yo frozen yogurt and Thinny-Thin frozen dietary desserts

1989
Sells to Investcorp, an international investment bank

1990
Tom Carvel passes away in his sleep

1991
Relocates to Farmington, Connecticut

1992
Begins Direct Sales Delivery (DSD) Supermarket Branded Freezer Market Program



1993
Develops multi-pronged distribution business model including retail shops, stadiums, super club stores and supermarkets

1998
Places Carvel branded freezers in 4,500 supermarkets

1998
Introduces Lil’ Love cakes

2001
Sells to Roark Capital Group, a private equity firm

2002
Relocates supermarket headquarters to Rocky Hill, CT


2002
Relocates franchise headquarters to Atlanta, GA

2002
Sets Guinness World Record for Largest Ice Cream Scoop Pyramid

2003
Introduces 98% Fat Free Flying Saucers, Uptown Smoothies, and Slice Mmm’s

2003
Opens new store prototype in Vero Beach, FL

2004
Celebrates 70th Birthday by setting Guinness World Record for the Largest Ice Cream Cake

2004
2004 FOCUS Brands is created; Carvel joins Cinnabon and Seattle’s Best Coffee International to form new food service company

2005
Introduces Sundae Dashers

2006
Celebrates Fudgie the Whale's 30th birthday



2008
Introduces new Arctic Blenders & Carvelattes

2009
Celebrates 75th Anniversary with the giveaway of free Icebergs